2025 skincare trends: Gen Alpha influence, Neurocosmetics lead the way

The skincare industry is poised for exciting advancements in 2025, with two major trends taking center stage:
Gen Alpha's growing influence
Born between 2013 and 2025, Gen Alpha is emerging as a significant force in the skincare market. Their tech-driven lifestyles and reliance on social media platforms are shaping their preferences. Brands such as Bubble, Sol de Janeiro, Elf, and Touchland are capturing this demographic by offering affordable, targeted skincare solutions.
Collaborations in digital spaces, like Elf's virtual campus on Roblox, highlight how brands are meeting Gen Alpha where they are most active. As their influence grows, skincare brands need to create innovative, digital-first experiences that resonate with this young, tech-savvy audience.
The rise of Neurocosmetics in skincare
Neurocosmetics, which bridge neuroscience and skincare, are set to revolutionize the industry. These products aim to enhance skin health while promoting emotional well-being, offering benefits such as improved sleep and reduced stress. Brands like Eucerin are exploring this innovative category, which aligns with the growing interest in nutricosmetics—supplements designed to enhance skin health from within.
However, ensuring scientific credibility is crucial as consumers increasingly scrutinize claims made by neurocosmetic products. The potential for neurocosmetics in improving overall quality of life is vast, and brands that balance innovation with evidence-based results will lead this trend.
As 2025 unfolds, the skincare industry is adapting to these transformative trends, focusing on the preferences of Gen Alpha and the scientific breakthroughs of neurocosmetics.