Jakarta, Indonesia, March 21, 2016
Asia has long been a huge draw for food supplements and innovation, remaining one of the most lucrative regions in the world. Due to its staggering population, culture, and trends, the region will continue to grow as a global consumer of supplements, functional foods and beverages, complex nutraceuticals, and nutricosmetics. In particular, Southeast Asia - with its growing middle class - is primed to be a strong market force in the next few years. Pharmaceutical companies have taken notice, and have been heavily investing in the sector given the multilayered crossovers between the two co-related industries.
Still, there are some clear issues the Southeast Asia market that need to be tackled as it continues to grow. First, certain regulatory measures related to safety must be met. Trust will also be a major key driver, moving forward. The food industry in Southeast Asia has experienced some notorious scandals in recent years and the credibility of companies will be questioned. That is why a trade event like CPhI / Hi SEA , the only trade exhibition dedicated to the pharma and health ingredients industry in the region, to be held at Jakarta International Expo during April 6-8, 2016 , is key to the healthy progress of the market.
Supported by renowned associations such as the Indonesian Pharmaceutical Association, Indonesian Food & Beverage Association -- GAPMMI, the Indonesian Functional Food and Nutraceutical Association and IUFoST, CPhI / Hi SEA will provide a trusted meeting point and a solid conference for all pharma and food professionals in the region to build on.