MN Report
Karachi: Key issues related to operations, growth, marketing, regulation, and control of Pakistani Pharmaceutical industry will be discussed in detail at a two-day moot being organized by Pakistan Pharmaceutical Manufacturers’ Association (PPMA) early next month.
All these topics concerning functioning, expansion, and control of pharmaceutical industry of the country will be discussed at the moot with a global perspective keeping in view modern and stringent operational, regulation quality control, and marketing techniques adopted by drugs’ manufacturers the world over.
PPMA is organizing the 2nd Pakistan Pharma Summit with the theme “Global Mindset-The way forward to growth” on May 02 and May 03, 2016 here at a local hotel.
The organizers have been expecting participation of around 400 executives related to different functions of Pakistani Pharma industry, in the two-day summit.
Dr Kaiser Waheed, a PPMA leader and chairman of the summit’s organizing committee, told newsmen at a briefing the salient feature of the summit is the participation of Prof. Dr. Marcel Corstjens, considered a guru of Pharma industry’s marketing.
Dr Waheed, chairman of organizing committee, informed newsmen that the PPMA had planned and designed the summit keeping in view enormous expansion and growth seen by Pakistani pharmaceutical industry in last 15 years.
He said that Pakistan’s own pharmaceutical companies had increased their share in the country’s medicines’ market to over 60 per cent.
He said that there were still some multinational pharmaceutical companies present in the country but they were either already acquired or soon be acquired by local businessmen or these multinationals would enter into manufacturing, licensing, or franchising arrangements with Pakistani industries.
He said that 700 Pakistan-based pharmaceutical manufacturers had been fulfilling up to 95 per cent requirements of medicines in the country with now a very few drugs being imported from the developed countries.
Dr Waheed said that Pakistani pharma industry hasreached a stage where drug manufacturers’ from Pakistan are acquiring manufacturing units in developed part of the world to do production and cater to needs of medicines in modern European countries.
He said that modern marketing and sales techniques being adopted by Pharma industry the world over would be discussed at the moot including the emerging trend of digital marketing and online pharmacies in the developed countries for helping out ailing and aging population.